Why Your Agent Choice Matters

Life insurance is a long‑term commitment. Selecting the right agent ensures you receive honest advice, competitive quotes, and ongoing support.

Agents serve as your advocate with insurance carriers. They should understand your goals, values, and unique circumstances.

Avoid agents who pressure you into buying more coverage than needed or who can only sell products from one company.

Agent Types Comparison

Agent TypeCompanies RepresentedProsConsBest For
Independent BrokerMultiple carriers (10-50+)More options, competitive pricing, unbiased recommendationsMay lack deep expertise with one carrierMost consumers seeking best value
Captive AgentOne company onlyDeep product knowledge, strong carrier relationshipLimited options, potential biasThose loyal to specific brand
Financial Advisor (Fee-Based)Varies (often multiple)Holistic planning, fiduciary duty, transparent feesMay charge planning feesComprehensive financial planning needs
Online PlatformMultiple carriersConvenient, fast quotes, lower overheadLimited personal guidance, no relationshipSimple term policies, tech-savvy buyers
Faith-Based AdvisorMultiple carriersUnderstands Christian values, biblical stewardship focusMay have smaller carrier networkChristians prioritizing faith alignment

Essential Questions to Ask a Potential Agent

Question CategorySpecific QuestionsWhat Good Answers Sound LikeRed Flag Answers
Experience & CredentialsHow long have you been in the industry? What certifications do you hold?"10+ years, CLU/CFP certified, continuing education""Just started" or vague about credentials
Company AccessHow many carriers do you represent? Are you independent or captive?"Independent broker with 30+ carriers""I only work with [one company]"
CompensationHow are you compensated? Do commissions influence recommendations?"Commission-based, but I prioritize your needs first"Avoids the question or defensive
Faith AlignmentDo you understand Christian stewardship? Can you incorporate my faith values?"Yes, I work with many Christian families and understand biblical principles"Dismissive or uncomfortable with faith discussion
Process & SupportWhat's your process? Will you review my coverage annually?"Comprehensive needs analysis, annual reviews, ongoing support""Just fill out this application"
ReferencesCan you provide client references or testimonials?"Absolutely, here are several satisfied clients""I can't share that information"

Red Flags and Warning Signs

Red FlagWhat It Looks LikeWhy It's ConcerningWhat to Do
High-Pressure Tactics"This offer expires today" or "Sign now or lose coverage"Manipulative, not client-focusedWalk away immediately
One-Size-Fits-AllRecommends same policy to everyone without analysisNot personalized to your needsSeek second opinion
Avoids QuestionsDodges questions about costs, commissions, or alternativesLacks transparencyFind more transparent agent
Pushes Permanent OnlyInsists on whole/universal life without explaining term optionsHigher commissions on permanent policiesAsk specifically about term options
Dismisses FaithUncomfortable or dismissive when you mention Christian valuesWon't align recommendations with beliefsFind faith-aligned advisor
No CredentialsCan't provide licensing info or professional designationsMay lack expertise or legitimacyVerify license with state insurance department

Green Flags: Signs of a Great Agent

Green FlagWhat It Looks LikeWhy It Matters
Asks Detailed QuestionsInquires about family, finances, goals, health, ministry involvementShows genuine interest in understanding your needs
Explains All OptionsPresents term, whole life, universal life with pros/cons of eachEmpowers you to make informed decision
Transparent About CostsClearly explains premiums, fees, commissions, and how they're paidBuilds trust through honesty
Respects Your FaithIncorporates biblical stewardship, discusses charitable giving optionsAligns recommendations with your values
No Pressure"Take time to review, discuss with spouse, pray about decision"Respects your decision-making process
Ongoing RelationshipOffers annual reviews, life event check-ins, policy adjustmentsLong-term partnership, not one-time sale
Professional CredentialsCLU, CFP, ChFC, or similar designationsDemonstrates commitment to expertise

Building a Long‑Term Relationship

Choose an agent who will review your coverage annually and adjust as your life changes—marriage, children, new ministries, or business ventures.

Look for certifications such as Chartered Life Underwriter (CLU) or Certified Financial Planner (CFP). These designations demonstrate commitment to professional education and ethical standards.

Remember: the right agent is a partner in your stewardship journey—providing guidance, prayer, and support as you make important financial decisions.

When to schedule reviews with your agent:

  • Marriage or divorce
  • Birth or adoption of children
  • Home purchase or major debt changes
  • Career change or business launch
  • Ministry calling or mission work
  • Inheritance or windfall
  • Health changes
  • Every 2-3 years minimum

Frequently Asked Questions

Should my agent share my faith?

While not mandatory, working with an agent who understands your Christian values can ensure recommendations align with your convictions and stewardship goals.

How often should I meet with my agent?

At least annually or whenever you experience major life changes (marriage, birth, home purchase, new business, ministry calling).

What if my agent only offers one company's products?

Consider seeking an independent broker who can compare multiple carriers, giving you more options and potentially better rates.

How can I verify an agent's credentials?

Check with your state's insurance department to verify licensing. Professional designations can be verified through organizations like The American College or CFP Board.

Is it okay to get quotes from multiple agents?

Absolutely! Shopping around is smart stewardship. Compare not just prices but also service, expertise, and how comfortable you feel with each agent.

What if I'm unhappy with my current agent?

You can switch agents at any time. Your policy stays with the insurance company, not the agent. Find a new agent who better meets your needs.

Disclosures: For educational purposes only; not tax, legal, or investment advice. Product availability, features, and rates vary by carrier, underwriting, and state. Crocker Financial is licensed in OH, SC, SD, VA, TN, and IN. Consult your professional advisors for personalized guidance.